Hospitality apprenticeships to be promoted in flagship government campaign

Umbrella Training’s apprenticeship success stories are to be showcased as part of the Government’s Career Starter Apprenticeships campaign thanks to the work of UKHospitality.

Trade body UKHospitality secured the sector’s inclusion, which will see Umbrella Training materials promoted to schools and colleges across the country alongside apprenticeship success stories from businesses such as Compass Group, Hilton, Greene King, Mitchells & Butlers, Pizza Express and Whitbread.

As a result, apprenticeships in the hospitality sector will be prominently advertised as part of the Department for Education’s flagship campaign alongside sectors such as construction, healthcare and education.

Hospitality apprenticeships are already being promoted on the website, including two Level 2 chef apprenticeships (production and commis chef) and a hospitality team member apprenticeship, as well as further career and development opportunities this could lead to, and apprentice case studies detailing the skills they’ve developed and their achievements. 

Adele Oxberry, chief executive and founder, Umbrella Training, said: “Umbrella is proud to partner with UKHospitality on this vital campaign which will really highlight the important role that apprenticeships play, not only in our brilliant sector, but in all areas of business.

“Our apprentices’ stories are truly inspiration and we’re honoured to have been a part of their journey.”

UKHospitality chief executive Kate Nicholls said: “I’m delighted that hospitality and catering now features as part of the Government’s new apprenticeship campaign. Apprenticeships play a critical role in developing future generations of talent and offer an exciting way to learn practical skills on the job.

“Working with the Department for Education to promote these career opportunities is significant and I’m pleased we’re able to partner on this important initiative.”

UKHospitality skills director Sandra Kelly said: “Promoting apprenticeships as an entry point into hospitality was a priority aim in UKHospitality’s Workforce Strategy and securing the sector’s inclusion in this campaign will go a long way to further embedding these opportunities within schools and colleges.

“Being able to hear from fellow apprentices about the skills they’ve developed and the successes they’ve achieved is so inspiring and I hope they convince thousands more to take up an apprenticeship.”